CONTEXTUAL
ANALYTICS
Like big data, but useful.
Understanding Context, Driving Change
People’s behaviors are shaped by the contexts they live in. To truly change behavior, improve lives, and solve complex problems, we must first understand the environments and perspectives that influence them. Too often, solutions are designed in isolation—without fully exploring the challenges through the lens of those who experience them. That’s where *Contextual Analytics* comes in. It’s our method for uncovering deeper insights, ensuring that change is meaningful and lasting.
Quantitative Analysis
Our team has extensive experience constructing and analyzing complex data to understand social phenomena. We use advanced statistical analyses, rigorous data validation, and complex models to inform decision-making, evaluate impact, and drive innovation.
Ethnographic Insights
Many of the most important questions can only be answered by talking to and observing people in context. By viewing problems through the eyes of those experiencing them, we can create much more relevant, sustainable, and adaptable solutions.
Literature Review
Through a network of subject matter experts, as well as top journals and databases, we can help you learn from the best research being done in your area of work. That way you can avoid pitfalls, maximize advantages, and navigate change confidently.