“Just Trust Us”: 4 Reasons Nonprofits Must Embrace Data-Driven Impact
Measurement, Data analytics, Contextual intelligence Felecia Maxfield-Barrett Measurement, Data analytics, Contextual intelligence Felecia Maxfield-Barrett

“Just Trust Us”: 4 Reasons Nonprofits Must Embrace Data-Driven Impact

Nonprofits need to focus on why they do their work. This is impact, and this is where movement and inspiration exist. The "why" is created when nonprofits are able to share stories informed by the narratives their beneficiaries tell and the data found in the services they provide. 

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Making “Theory of Change” Matter
Theory of Change, Social impact Jacob Wixom Theory of Change, Social impact Jacob Wixom

Making “Theory of Change” Matter

A theory of change, when done well, is more than a schematic. It’s a window into the strategic thinking of an organization—how it understands the problem it's trying to solve, the levers it believes can move that problem, and the assumptions that undergird every action it takes. For funders, engaging seriously with a grantee’s theory of change isn’t just due diligence, it’s a way to deepen partnership, surface learning opportunities, and sharpen impact.

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