What we do
Much of our work can fit into 3 broad categories.
Understanding people
Research Study
Using qualitative and quantitative methods to understand something about a group.
Goals:
Identify the questions that matter
Operationalize key variables
Distribute a survey to a representative sample of the target population
Identify trends, challenges, and opportunities
Build base of actionable data
Why it’s sociological
Knowledge is power. In a “big data” world, it’s easy for the human side of things to get lost. The more you understand a population, the better you can reach them where they are and affect their lives positively. But, producing high-quality data is much more difficult than people often realize. Finding the right questions to ask, figuring out how to ask them, asking them, and then knowing what the answers mean, are all sociological challenges. Our experts in qualitative and quantitative research methods can get you there.
Example Projects
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Methods: Survey design
Deliverables: Ready-to-use survey
Est. Price: $1,500-5,000
Est. Timeline: 2-4 weeks
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Methods: Analysis of existing literature, survey design, survey implementation, data analytics, summary of quantitative findings
Deliverables: Ready-to-use survey, survey execution, basic analysis, recommendations
Est. Price: $5,000-50,000
Est. Timeline: 3-12 months
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Methods: Literature review, survey design, survey implementation, advanced analytics, supportive qualitative methods
Deliverables: Ready-to-use survey, survey execution, detailed analysis, summary of qualitative/quantitative findings, and recommendations
Est. Price: $10,000-100,000
Est. Timeline: 4-18 months
Changing behavior
Program Development & Assessment
Crafting an initiative and tracking its effectiveness.
Goals:
Identify project objectives
Develop relevant IP/curricula
Monitor implementation
Measure key markers of success
Analyze data
Why it’s sociological
Changing behavior is hard, and it’s not enough just to have a great stated objective. In order to achieve meaningful change, objectives have to be reflected in the way a program is built, executed, and measured. We can help you plan your initiative, track the things that matter, and make necessary pivots. Then we can help you scale what works so you can extend your reach even further.
Hint: this is a great way to build a strong company culture, and we can help.
Example Projects
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Methods: Data analysis
Deliverables: Analysis of existing data, consulting hours and brief summary of findings/recommendations
Est. Price: $1,500-5,000
Est. Timeline: 2-4 weeks
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Methods: Operationalization, data acquisition, analysis, consulting
Deliverables: Program design consulting, ongoing data and analysis, consulting hours, summaries of findings
Est. Price: $10,000-50,000
Est. Timeline: 3 months+
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Methods: Needs assessment, lit review, program design, operationalization, data acquisition/analysis, IP development
Deliverables: Scalable curriculum (IP that you own and can repurpose), plus analysis and summary of opportunity, implementation, and impacts.
Est. Price: $30,000-150,000
Est. Timeline: 6 months+
Getting buy-in
Advocacy Campaign
Targeted PR/marketing for a cause or social impact initiative.
Goals:
Understand target audience’s needs, contexts, priorities, and challenges
Identify obstacles
Craft a story that uses language the audience will understand while holding true to data
Increase buy-in (awareness, engagement, and action)
Why it’s sociological
Whether because of competing values or simply because of unseen constraints, people may not do things that are in their own interest. Important activities like reading to one’s child, preparing for a potential disaster, and taking advantage of beneficial resources might seem like “no-brainers”, but are hardly so straightforward in the complex and dynamic social landscape. We can help you understand your audience, identify and navigate potential obstacles, and drive action that matters. Your audience may be end users, policy-makers, donors, or the general public.
Example Projects
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Methods: Literature review and social listening
Deliverables: Consulting hours and brief summary of findings/recommendations
Est. Price: $1,500-3,000
Est. Timeline: 2-4 weeks
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Methods: Literature review, social listening, interviews/focus groups
Deliverables: Consulting hours, detailed summary of findings, and campaign blueprint with personas
Est. Price: $5,000-25,000
Est. Timeline: 1-3 months
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Methods: Literature review, social listening, interviews/focus groups, observation, survey
Deliverables: Consulting hours, detailed summary of findings, campaign blueprint, and data visualizations.
Est. Price: $10,000-100,000
Est. Timeline: 2-8 months
“In science, when human behavior enters the equation, things go nonlinear. That's why Physics is easy and Sociology is hard.”
— Neil deGrasse Tyson
