Data in Context

Understand people

Identify key questions about a group, operationalize relevant variables, and use qualitative and quantitative methods to build a base of actionable data.

  • Market research

  • Needs assessment

  • Survey design & implementation

  • Org culture study

  • Product design & innovation

  • Sensemaking study

A Socio(logical) Perspective

Knowledge is power. In a “big data” world, it’s easy for the human side of things to get lost. The more you understand a population, the better you can reach them where they are and affect their lives positively. But, producing high-quality data is much more difficult than people often realize. Finding the right questions to ask, figuring out how to ask them, asking them, and then knowing what the answers mean, are all sociological challenges. Our experts in qualitative and quantitative research methods have got you covered.

Sample Projects

  • Deliverables: Full-service survey design

    Est. Price: $1,500-5,000

    Est. Timeline: 2-4 weeks

  • Deliverables: Overview of existing literature, data exploration/consultation, detailed analysis, summary and recommendations

    Est. Price: $5,000-50,000

    Est. Timeline: 3-12 months

  • Deliverables: Overview of existing literature, full-service survey design, survey implementation, interview/observation research, detailed analysis, summary and recommendations

    Est. Price: $20,000-100,000

    Est. Timeline: 4-18 months

Create change

Identify important objectives, craft an initiative to meet them, and track key metrics to monitor effectiveness.

  • Program development & evaluation

  • Org culture change

  • IP/curriculum design

  • Social impact initiative

  • Community development

A Socio(logical) Perspective

Changing behavior is hard, and it’s not enough just to have a great stated objective. In order to achieve meaningful change, objectives have to be reflected in the way a program is built, executed, and measured. We can help you plan your initiative, track the things that matter, and make necessary pivots. Then we can help you scale what works so you can extend your reach even further.

Sample Projects

  • Deliverables: Review of existing literature, consulting, program outline, ongoing analysis, and summary of findings/recommendations

    Est. Price: $4,000-20,000

    Est. Timeline: 2-8 weeks + program duration

  • Deliverables: Mixed methods study of current org culture, summary of findings, change strategy, consulting hours

    Est. Price: $5,000-50,000

    Est. Timeline: 2 months+

  • Deliverables: Review of existing literature, needs assessment, scalable curriculum (IP that you own and can repurpose), analysis and summary of opportunity

    Est. Price: $20,000-100,000

    Est. Timeline: 4 months+

Tell Powerful Stories

Understand and interpret data to generate powerful insights. Address a target audience to increase buy-in and overcome obstacles.

  • PR/marketing for a cause or initiative

  • Campaign for awareness, engagement, and action

  • Analysis, visualization and summary of existing data

  • Stakeholder buy-in strategy

A Socio(logical) Perspective

Whether because of competing values or simply because of unseen constraints, people may not do things that are in their own interest. Important activities like reading to one’s child, preparing for a potential disaster, and taking advantage of beneficial resources might seem like “no-brainers”, but are hardly so straightforward in the complex and dynamic social landscape. We can help you understand your audience, identify and navigate potential obstacles, and tell data-powered stories that drive action. Your audience may be end users, policy-makers, donors, or the general public.

Sample Projects

  • Deliverables: Review of relevant literature, social listening research, consulting hours and summary of findings/recommendations, PR strategy

    Est. Price: $1,500-5,000

    Est. Timeline: 2-4 weeks

  • Deliverables: Literature review, social listening, interviews/focus groups, detailed summary of findings, consulting hours, and campaign blueprint with personas

    Est. Price: $5,000-25,000

    Est. Timeline: 2-6 months

  • Deliverables: Literature review, analysis of existing data, consulting hours, detailed summary of findings with stories and visualizations

    Est. Price: $2,000-20,000

    Est. Timeline: 1-4 months

“In science, when human behavior enters the equation, things go nonlinear. That's why Physics is easy and Sociology is hard.”

— Neil deGrasse Tyson